No matter the pursuit, or the season, FORLOH has you covered with clothing and gear that features the latest fabric innovations, and industry-leading designs, all 100% sourced and made in the USA. Go further, stay in the outdoors longer, all with a greater level of comfort and focus to endure the elements and enjoy your outdoor adventures to the fullest.
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BELOW TREELINE, FOREST, WETLANDS, WATERFOWL MARSH, DARKER AREAS
Deep Cover’s darker hues are intended for use in heavy canopy and helps you disappear at 40 yards or less. This is an ideal choice for bowhunters where you must go undetected at close proximity. Fantastic for waterfowl hunting in the wetlands as well.
ABOVE TREELINE, DESERT PLAINS, TUNDRA, UPLAND BIRD, OPEN AREAS
The Exposed pattern makes you virtually invisible at 75 yards or more, blurring your form into the landscape at distance to avoid detection. Great in later seasons, at higher altitudes and in barren landscapes. Also ideal for upland bird hunters.
SNOWY HUNT CONDITIONS, ICE FISHING, LATE SEASON WATERFOWL
Snowfall contains multiple ‘shades of white’and also features shades of brown to blend harmoniously with dead grass and snow covered rock. The subtle disruptive coloration keeps the eye tracking across the wearer, even for animals with full color vision.
SALT & FRESH WATER FISHING, BLUE BIRD DAYS
Like humans, fish see in color, especially fish that live in shallow water or near the surface where all colors are visible. FORLOH’s Sea Clear camo, is designed to make the wearer blend in harmoniously with the sky above with a subtle disruptive coloration.
To fully understand how effective these are however, our research started with how an animal’s visual system receives signals. In short, an animal goes through the following process in a matter of seconds. It is in these few seconds where FORLOH’s visual camouflage excels.
STIMULIThe animal will normally detect movement as a primary stimuli.
IMAGE ACQUISITIONThe animal will concentrate their vision at that stimuli, analysing the visual information.
IMAGE CALIBRATIONThe animal will make a series of decisions based on coloration and object recognition. Specifically looking for natural (eyes) & non-natural stimuli (straight lines like zippers or block color knee pads) on the target.
EDGE DETECTIONThe animal will then combine:
- Spatial scales of the target (is this the size of a predator? Are its patterns a natural scale?)
- Spatial coincidence of the target, specifically looking at the edge of the target (is this the shape of a predator?)
Flee or not.
All of this happens in a matter of seconds. It is these crucial seconds of decision making that FORLOH R&D team have focused on. Our camouflage patterns work with this decision making process in mind, to visually make our hunters indistinguishable at varying distances, in varying conditions. Especially in those few seconds of decision making by the prey.
Savings For Those Who Serve
We offer exclusive discounts to those who keep our country and communities safe. To the passionate, loyal community of US Military personnel, law enforcement officers, firefighters and medical professionals - THANK YOU for your service.
- Technical Repairs and Cleaning: Our staff will work with your ripped, broken or dirty outerwear, tents, sleeping bags and packs. Our partners at Rainy Pass can help repair zippers, patch waterproof-breathable fabrics and replace hardware. As well as clean and replenish DWR to garments, tents and sleeping bags in an eco-friendly way. If you are not ready to upgrade - your favorite piece of gear will last longer!
- Outfitter Network Collaboration: We can connect you with local fishing and hunting guides as well as hunting outfitters nationally and internationally - your dream sportsman adventure start here.
Monday- Thursday 10 - 7:00
Friday - Saturday 10 - 8:00
Sunday 11 - 5:00
Location and Contact Info:
3211 Palm Way, Suite 140,
Austin, Texas 78758
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