We believe that making the best products starts with working with the best suppliers and technology available. We believe in our suppliers so much that we tell you exactly who they are and why we work with them. This gives transparency and credibility to the technology that goes into every product we make.
We use innovative and proven materials blended with trusted construction techniques and purposefully added features to spark an evolution in an industry flooded with ill-fitting dated styles, and logo-driven designs. We create products that are at home on the water, in the outdoors, and in any environment where form and function are desired.
We believe fishermen and outdoorsmen want and need world class performance out of their gear while also providing versatility through clean elevated designs. Most brands are hiding cheap fabrics and dated designs behind big logos, bright prints, professional fisherman and faux technical elements to get your attention.
We believe in creating performance fishing apparel that doesn’t adhere to the looks and expectations of what the industry has done but seeks to change the industry’s perception on quality, fit, performance and styling.